Individualism is an ideology. It has gone hyper and is causing great personal, social and environmental harm. If you are feeling this and want to fight back, The Miracle Inn is here for you.
In February 2025, I gave a TEDx talk in Aberystwyth. I posed the question 'Why is environmentalism failing?' I argued that a major reason - possibly the major reason - is the emergence of hyper-individualism.
Over 6,000 people have seen that TEDx, it seems to be resonating. I think I tapped into something people are intuiting about today’s environmentalism. They are recognising that it is just not sufficient. It needs to pivot.
This pivot is starting to happen. New cultural approaches to environmentalism are emerging. They chime with new approaches to inequality, racism, fascism, polarisation, societal fragmentation, and the multiple mental and physical health problems we are living with.
At their core, all these fresh efforts are nurturing new ways of thinking about who we are as human beings. They help people to think and live a little less like a ‘rugged’ independent self, and a little more like a connected interdependent self. They tackle hyper-individualism.
